HF Foods Group Inc. (“HFFG”) is a leading food service distributor specializing in Asian restaurants serving mainly Americans. HFFG is the result of successful merger between 2 two complementary market leaders, HF Foods Group and B&R Global Holdings on November 4, 2019.
The combined entity (the “Group”) now has 14 distribution centers strategically located in 9 states across the East and West Coasts of the United States and a fleet of over 340 refrigerated vehicles. Capitalizing on its deep understanding of the Chinese culture and with 960 employees supported by two call centers in China, HFFG has become a trusted partner serving over 10,000 Asian restaurants in 21 states and provides round-the-clock sales and service support to its customers who mainly converse in Mandarin or Chinese dialects.
What We Do And Services We Provide
HFFG is committed to providing excellent customer service by delivering a distinctive product portfolio built from an indelible partnership with both foreign and domestic suppliers. These relationships, coupled with state-of-the-art technology, ensure that we deliver an outstanding array of products at unbeatable prices.
Operating through its subsidiaries, the group is dedicated to serving the vast array of Asian and Chinese restaurants in need of high-quality food ingredients at competitive prices.
Utilizing local employees from China, HFFG operates two 24-hour call centers in Fuzhou, China to manage sales orders, customer development, sales promotions and post-sales services. With a cultural understanding and a common language, sales personnel is able to better design a product portfolio for customers and use a precise marketing strategy to promote products.
HFFG also implemented a centralized inventory procurement system for all the distribution centers which allows for great negotiating power with suppliers while providing competitive prices. This proprietary system helps to better manage customer relationships and inventory while providing a solid platform for expansion from acquisition of smaller companies in this fast growing yet fragmented niche market.