HF Foods Group Inc.

Company Leadership

Executive Leadership

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Mr. Peter Zhang has served as Co-Chief Executive Officer and Director since November of 2019, following the merger between HFFG and B&R Global Holdings Inc. (“B&R”), and was promoted to sole Chief Executive Officer in February of 2021. From 2014 until the merger, Mr. Zhang served as Chairman of the Board and a Director of B&R, which was co-founded by Mr. Zhang and his partners, to consolidate the shareholdings of various operating entities across the U.S. Mr. Zhang has over 20 years of experience in the food distribution industry with extensive experience in sales, marketing, financing, acquisitions, inventory, logistics and distribution.

Mr. Zhang’s entrepreneurial spirit has established solid, long-term relationships with a large network of suppliers and has earned him an esteemed reputation throughout the food distribution community.

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Mr. Lin has had a very successful and diverse career prior to joining HF Foods. Most recently, Felix was Vice President and a Senior Strategy Officer for Blue Bird Corporation (the leading school bus manufacturer in North America), overseeing human resources, corporate and operations training, government relations, compliance, and strategy. During his time at Blue Bird Corporation, Mr. Lin also held leadership positions in Manufacturing Operations, Supply Chain, Finance, and Accounting. Earlier in his career, Mr. Lin worked as a key member of the China and Middle East business development team for Blue Bird Corporation under Cerberus Capital Management, LLP.

Mr. Lin holds a bachelor’s degree in finance and Accounting from Mercer University, a Master of Accounting degree from Georgia College and State University, and a Master in Business Administration degree from University of North Carolina at Chapel Hill.

Mr. Lin has also served as an Independent Board Member for HF from November 2019 to April 2022, where he served as Chairman of the Audit Committee and the Special Investigation Committee

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Mr. Rodriguez has over 25 years of finance and accounting experience across various industries, including technology, entertainment, restaurants, and life science. Most recently, Mr. Rodriguez served as Chief Accounting Officer and Vice President Corporate Finance for General Life Sciences, Inc., a $300 million high-growth company. In that role, he led the Accounting, Finance, Financial Reporting, Treasury/Cash Management, Strategic and Financial Planning, M&A Due Diligence, and other financial responsibilities. Prior to General Life Sciences, Mr. Rodriguez served as Vice President of Accounting and Corporate Finance for California Pizza Kitchen, Inc.

Mr. Rodriguez holds a Bachelors degree in Accounting and a Masters of Business Administration degree from the University of Southern California. He is also a Certified Public Accountant in the State of California.

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Ms. Justyne Lobello has over 13 years of professional B2B sales and marketing experience, with high proficiency in IT and Tech. Most recently, she was Director of Marketing for an electric CleanTech company and held various roles as marketing lead and as a software developer for a vehicle manufacturer for nearly a decade. She has worked with hundreds of dealership principals in her past roles, making her a great fit when working within our distribution center groups to effectively roll out positive changes.

Ms. Lobello has a BFA in Graphic Design and several certifications through her work with non-profit organizations throughout the United States.

Functional Leadership

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Ms. Sha Zhang has nearly 20 years of experience in the accounting and finance field from both public and private practices. Prior to the merger of HF Group and B&R Global Holdings, Ms. Zhang was the Chief Financial Officer for the legacy B&R operation from early 2016 to November 2019 that consisted of more than 40 subsidiaries in West and Mountain West regions. Prior to joining B&R Global Holdings, Ms. Zhang spent 13 years in the public accounting arena, advising and serving privately held businesses across a wide array of industries, with emphasis on technology, construction, professional service, and distribution companies throughout Southern California.
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Mr. Hock Ng is responsible for overseeing all aspects of our Distribution Network operations. Mr. Ng has over 20 years of experience in overseeing finance and accounting, as well as managing operations. Prior to joining HF, he managed a number of divisions at CoreMark, a Fortune 300 company with $17 billion in sales, and one of the largest distributors and marketers of fresh food and broad-line supply solutions to the convenience store industry throughout North America.
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Ms. Annie Wang spearheads our effort in Internal Controls and helps HF Foods achieve SOX compliance as a publicly traded company.

Ms. Wang has over 20 years in financial, operational, SOX compliance program, compliance and IT audit experience with publicly traded companies across a range of industries, including healthcare, financial service, manufacturing, banking, entertainment and online retailing. Prior to joining HF Foods, Ms. Wang was VP of Internal Audit for Newegg Inc, an online retailer of computer peripherals and consumer electronics and one of the top 10 online retailers in US, with approx. $3 billion in annual revenues.

Ms. Wang earned her MS in Accounting from Cal State University, Los Angeles. She holds several certifications as a CPA, CIA, and CFE.

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Mr. Jason White is responsible for overseeing all aspects of the organization’s technology stack, to include applications, infrastructure, and security. Prior to joining HF Foods Group, Mr. White has held technical leadership positions in a variety of industries including manufacturing, financial services and defense contracting. Most recently, he was the Director of IT Applications at Blue Bird, the nation’s leading manufacturer of school buses. Before joining Blue Bird, he held similar roles at the Mercer Engineering Research Center and TSYS.


Mr. White earned his BS in Management from Troy University.

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Ms. Justyne Lobello has over 13 years of professional B2B sales and marketing experience, with high proficiency in IT and Tech. Most recently, she was Director of Marketing for an electric CleanTech company and held various roles as marketing lead and as a software developer for a vehicle manufacturer for nearly a decade. She has worked with hundreds of dealership principals in her past roles, making her a great fit when working within our distribution center groups to effectively roll out positive changes.

Ms. Lobello has a BFA in Graphic Design and several certifications through her work with non-profit organizations throughout the United States.

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Mrs. Crystal Rummel joined HF Foods in August of 2022. Mrs. Rummel has overall responsibility for HR and Payroll, overseeing HCM implementation, employment compliance, employee relations, benefits, compensation, and recruitment.

Prior to HF, Mrs. Rummel has had a long and successful career in HR. Most recently, she was Director of HR Operations for CalPortland (Producer & Distributer of Quality Concrete Products & Materials). In that role, she led a team of 15 HR Managers. Prior to CalPortland, she held similar roles at FLSmidth, and Helix Education.

Mrs. Rummel has a BS in Business Administration and Accounting and a Master’s degree in HR Management.

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Ms. Michelle Hsia has been with HFFG since 2020, during which time she has formed the Corporate Development team with responsibilities in building up a risk management program, contributing to M&A/Joint Venture due diligence, and post-merger integration. In addition to the continuing growth of Corporate Development group, Mrs. Hsia is responsible for building and maintaining a Program Management Office (PMO).

Prior to HFFG, Ms. Hsia has had a long and successful career in multinational media conglomerate sector covering financial market, healthcare, tax & accounting information industries. Further experience in international relations and business advisory in marine sustainability and seabed mining. Additional background in international trading and product development and global apparel name brands order processing management.


Ms. Hsia holds a Bachelors degree in Biochemistry from UCLA and a MBA from Tepper School of Business, Carnegie Mellon University.